This Privacy Policy describes how wildlandblades.com (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as “Personal Information.” See the list below for more information about what Personal Information we collect and why.

• Device Information
  
  Examples of Personal Information collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.
  Purpose of collection: to load the Site accurately for you and to perform analytics on Site usage to optimize our Site.
  Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.
  Disclosure for a business purpose: shared with our processor Shopify and other vendors necessary for Site operation.

• Order Information
  
  Examples of Personal Information collected: name, billing address, shipping address, payment information (including credit card numbers and PayPal details), email address, and phone number.
  Purpose of collection: to provide products or services to you, fulfill our contract, process payment, arrange for shipping, and provide order confirmations. We may also use this information to communicate with you and screen for fraud.
  Source of collection: collected from you.
  Disclosure for a business purpose: shared with our processor Shopify, payment gateways, and shipping/fulfillment apps.

• Customer Support Information
  
  Examples of Personal Information collected: any information provided during interactions with customer support.
  Purpose of collection: to provide customer support.
  Source of collection: collected from you.
  Disclosure for a business purpose: shared with any vendors used to provide customer support.
  

Minors

The Site is not intended for individuals under the age of 18. We do not knowingly collect Personal Information from children. If you are a parent or guardian and believe your child has provided us with Personal Information, please contact us at support@wildlandblades.com to request deletion.

Sharing Personal Information

We share your Personal Information with service providers to help us provide our services and fulfill contracts with you, as described above. For example:

We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.

We may share your Personal Information to comply with applicable laws and regulations, respond to lawful requests, or protect our rights.

Behavioural Advertising

As described above, we use your Personal Information to provide targeted advertisements or marketing communications that may interest you. For example:

• We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://policies.google.com/privacy. You can also opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

To opt out of targeted advertising, you can visit:

• Facebook: https://www.facebook.com/settings/?tab=ads
• Google: https://www.google.com/settings/ads/anonymous
• Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

Using Personal Information

We use your Personal Information to provide services to you, including offering products for sale, processing payments, shipping and fulfilling your orders, and keeping you updated on new products, services, and offers.

Lawful Basis (For EEA Residents)

If you are a resident of the European Economic Area (EEA), we process your Personal Information under the following lawful bases:

• Your consent;
• The performance of the contract between you and the Site;
• Compliance with our legal obligations;
• To protect your vital interests;
• For our legitimate interests, which do not override your fundamental rights and freedoms.

Retention

When you place an order through the Site, we will retain your Personal Information for our records unless and until you request its deletion.

Automatic Decision-Making

We do not engage in fully automated decision-making that has a legal or otherwise significant effect using customer data. Shopify uses limited automated decision-making to prevent fraud.

Selling Personal Information (For Colorado Residents)

Our Site does not sell Personal Information as defined by the Colorado Privacy Act (CPA).

Your Rights

• You have the right to access, correct, update, or erase your Personal Information. To exercise these rights, please contact us at support@wildlandblades.com.
  
• You have the right to access and port your Personal Information. To exercise these rights, or to designate an authorized agent to submit these requests, please contact us at support@wildlandblades.com.
  

Cookies

We use cookies to enhance your browsing experience and for analytics. You can manage cookies through your browser settings. Removing or blocking cookies may affect your ability to use the Site.

Do Not Track

We do not alter our data collection and use practices when we detect a “Do Not Track” signal from your browser.

Changes

We may update this Privacy Policy from time to time to reflect operational, legal, or regulatory changes.

Contact

For more information about our privacy practices or if you have questions, please contact us by email at support@wildlandblades.com

Last updated: September 11th, 2024